Frequently Asked Questions

Do I need previous experience in the retail ice cream industry?

No. People from all types of backgrounds have become successful Baskin-Robbins Franchisees. We provide comprehensive training and support. All you need is a willingness to learn, enthusiasm for the concept and a real commitment to succeed.

What is the cost of a new store, what is included, and are there any other costs involved?

Store prices start from $195,000 and vary from site to site. The price includes the franchise fee, all equipment, complete shopfit, signage, menu boards, Point Of Sale machine and furniture. Further costs include store opening stock, valued at approximately $12,000, a franchisee training fee of $5000 and a Grand Opening fee of $3000. Allied Brands Limited will provide you with a comprehensive schedule of estimated costs. Items such as working capital and on-going costs will also need to be considered.

What is the process once we are committed?

The applicant will sign an order form and pay a deposit of $20,000 along with the training and Grand Opening fees. Details of progress payments will also be agreed upon at this stage. Once your new store is near completion the head office training will be booked.

How long is the initial training?

Baskin Robbins provides full training for all franchisees. Theory training is conducted on the Gold Coast at our head office over 21 days. Practical training is conducted in-store prior to and during your opening. Baskin Robbins provides an operations team member who will be on hand for five days during your opening.

How many hours a day will I need to work?

The amount of time you put in will determine the level of reward. Initially, as with any small business, more time is needed to set up and become familiar with the operation. Usually within six months, the hours become more regular.

What if I need assistance with something?

Allied Brands Limited has an experienced management support team to assist you with any queries or problems you may have. Our Field Operations Managers visit stores regularly to offer any assistance you may need. They will cover Operations, Local Store Marketing, Customer Service, Business Reviews and Compliance.

Can I own more then one store?

Yes. In fact, we encourage multiple store ownership. However we recommend that all franchisees who own multiple stores spend an appropriate amount of time in each store as opposed to trying to manage the business remotely.

How are the marketing funds spent?

The 4% contribution to Adfund is utilised to grow the Baskin Robbins brand on a national level. The majority of the funds are spent on two primary national promotions each year (winter and summer) and also on the “Flavour of the Month” program. You will be provided with Point of Purchase material and various advertising media to promote these programs. All marketing initiatives that are funded by Adfund are generic to the Baskin-Robbins brand and are not store specific; however, they will work together with your own local store marketing initiatives to grow sales. Hence, it is imperative that further funds are utilised by you to market your individual store in your local area. It is recommended that a basic action plan is discussed in your marketing training prior to store opening.

What about finance?

We offer 100% finance to approved applicants.

What about the lease?

We require the Franchisee to be the lessee. We will negotiate with the landlord’s representatives for the best possible deal for each site.

What profit can I expect from my business?

We are happy to discuss this with you. Profit is affected by store location, service, presentation, rent and hours worked in the store.

What is your point of difference?

Baskin Robbins are the ice-cream flavour champions of the world. For over 60 years our ice-cream products and flavours have been the market leaders.

What happens to my business in winter?

Firstly, let us say that we have stores in very cold countries, including Alaska and Canada. People eat icecream in winter. Yes, we do have a drop off - particularly in May and June as these months have the shortest days. The percentage drop off varies from state to state. But come July we have cold nights and sunny days which brings good business. During winter we encourage franchisees to plan promotions for big ticket items such as cakes and take home packs. Planning ahead of May and continuing through winter with special offers will help pick up the drop off. The change of season to winter also gives us a good reason to promote.