But if Burt and Irv taught us one thing, it was to never rest on our success. The innovative drive and the entrepreneurial spirit our founders possessed are still alive at Baskin-Robbins. We're constantly working on the next great flavour, the next great frosty beverage, the next great treat, all to continue delighting our customers. And despite already having over 5,000 global stores, we continually open new franchises as we strive to be the World's Favorite Ice Cream store.

Brand Strategy

How much innovation is necessary in the ice cream business? After all, we're talking about ice cream, not technology. The truth is innovation is essential in any business and in our business, we're known for innovation in our ice cream flavors. It's not just flavour innovation that is required to make the business successful; we have to be creative and thoughtful about the entire customer experience. Think about it: people change over time; trends come and go, tastes change. What was important to people 20, 10 or even five years ago may be inconsequential today. That can be applied to flavors, design, or even service. That is why we must continue to innovate in our business. To maintain our edge in the marketplace, we need to dream up new ideas, test them with customers, and determine if they will help drive our business forward. That's just what we’re accomplishing here in Australia and around the world with fresh and appealing new store designs and a constant focus on new and innovative products. We have access to a worldwide team of stores allowing us to learn best practice from around the world.

Global Presence

Our signature pink spoon is known not only all over the country but all over the world. Baskin-Robbins has over 5,000 global locations in over 50 countries and we are continually opening new franchises.

Local Focus

When you become a Baskin-Robbins franchisee you are joining a system which has been developed over the last 60 years. Allied Brands Limited is the Australian Master Franchisor for Baskin-Robbins and has years of experience in assisting franchisees build strong businesses here in Australia. We're a stable, innovative franchising company that provides training and support - from assistance in site selection and financing to marketing and operations. We constantly strive to create stores which are the best in the world and to provide our franchisees with systems, processes and tools which are the best in class and relevant to our Australian customers.