International Ice Cream Day

There’s one day a year that truly deserves a cherry on top—International Ice Cream Day, falling this year on Sunday, July 20. And at Baskin-Robbins, we’re celebrating the sweetest way we know how… with scoops for just $2!

There’s one day a year that truly deserves a cherry on top—International Ice Cream Day, falling this year on Sunday, July 20. And at Baskin-Robbins, we’re celebrating the sweetest way we know how… with scoops for just $2!

Yep, you read that right—$2 Kids Scoops, only available via The BR App, for one day only.

A Legacy of Flavour Since 1945

From its humble beginnings in sunny California, Baskin-Robbins was built on a simple but delicious idea: 31 flavours—a different one for every day of the month. Founders Burt Baskin and Irv Robbins believed people should have the chance to explore new flavours and create joyful moments along the way.

Fast forward nearly 80 years, and we’ve crafted more than 1,600 flavours globally, served millions of scoops, and stayed true to our legacy: More Flavours. More Fun.

Today, Baskin-Robbins is the world’s largest chain of ice cream specialty shops—and here in Australia, we’re still spreading smiles one scoop at a time.

Celebrate with $2 Kids Scoops—Only on The BR App!

We’re marking International Ice Cream Day the only way we know how: with a big, bold, deliciously pink celebration.

For one day only, enjoy $2 Kids Scoops exclusively through The BR App.
It’s our way of saying thanks and sharing the love with our community of scoop lovers.

How to Redeem:

  1. Download The BR App (free via the App Store or Google Play)
  2. Head into your nearest participating store on Sunday, July 20
  3. Show your BR App at checkout to unlock your $2 treat

Haven’t downloaded The BR App yet? Now’s the time! Not only can you access sweet deals like this one, but you’ll earn rewards, unlock exclusive offers, and be the first to know what’s new. https://www.baskinrobbins.com.au/brrewards

Why We’re Obsessed with Ice Cream

  • It’s nostalgic. From post-sports scoops to beachside cones, ice cream is tied to some of our happiest memories.
  • It’s endlessly creative. You can stick with classics like Chocolate or branch out to Cotton Candy, Hokey Pokey, or Beach Day.
  • It’s for everyone. Vegan? Nutty? Fruity? Cookie-dough-obsessed? There’s a scoop with your name on it.

Ways to Make Your Ice Cream Day Extra Fun:

  • Try a new flavour – Maybe it’s time to trade in your usual for something bold like Choc Chip Cookie Dough or It Takes Two to Mango.
  • Make it a family outing – With $2 Kids Scoops on offer, it’s the perfect excuse for a fun, affordable treat.
  • Snap & Share – Tag us on Instagram @baskinrobbinsaustralia and show us how you’re celebrating!

The Final Scoop

Ice cream has always been about more than dessert, it’s about joy, discovery, and connection. So whether you’re indulging in your all-time fave or branching out to a new flavour, we invite you to scoop with us this International Ice Cream Day.

📅 Don’t forget: $2 Kids Scoops – July 20 – The BR App only
Let’s make this the most delicious Sunday of the year.

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